PRIVACY POLICY

This privacy policy is written in accordance with the General Data Protection Regulation (GDPR – Regulation (EU) 2016/679) and explains how we collect, process, and protect your personal data.

1. WHO ARE WE? 
Jochen Leën
Website: https://jochenleen.net
Email: info@jochenleen.net


2. WHAT PERSONAL DATA DO WE COLLECT? 
Depending on your interaction with our website, we may collect:
• Name, address, email address, and phone number (e.g. when placing an order or contacting us)
• Payment and billing details
• IP address, browser type, device information, and website behavior
• Data through cookies (for analytics and marketing purposes)
• Information provided via customer support or email communication

3. PURPOSES AND LEGAL BASIS FOR PROCESSING
We process your data only for the following purposes:
• To handle orders and payments (contractual necessity)
• To send newsletters and promotional offers (consent)
• To analyze website usage (legitimate interest)
• For marketing and targeted advertising (consent)

4. SHARING OF PERSONAL DATA WITH THIRD PARTIES 
We only share your data with trusted third parties when necessary:
• Shopify (hosting and webshop management)
• Klaviyo (email marketing)
• Google Analytics & Meta/Facebook (advertising and behavior tracking) These providers may be located outside the EU. In such cases, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.


5. DATA RETENTION PERIODS 
We do not retain personal data longer than necessary:
• Billing data: 7 years (legal obligation)
• Newsletter data: until you unsubscribe
• Usage data (cookies): max. 14 months (depending on cookie type)

6. YOUR RIGHTS UNDER GDPR 
You have the right to:
• Access your personal data
• Correct or delete your data
• Restrict or object to processing
• Withdraw consent at any time
• Receive your data in a structured, commonly used format (data portability)
• File a complaint with the Data Protection Authority (www.gegevensbeschermingsautoriteit.be)

7. COOKIES AND TRACKING TECHNOLOGIES 
We use cookies for technical, analytical, and marketing purposes. Upon your first visit, you can choose to accept or refuse non-essential cookies. You can also manage or delete cookies via your browser settings.


8. HOW WE PROTECT YOUR DATA
We take appropriate technical and organizational measures to protect your personal data against loss, misuse, or unauthorized access.

9. DATA PROTECTION CONTACT PERSON 
For questions or requests regarding privacy, you can contact us at info@jochenleen.net. You may also reach out to our internal data protection officer.This privacy policy may be updated from time to time.

Last update: June 2025.